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Background
of coaching programme in UMCCed
University of Malaya, through University of Malaya Centre for
Continuing Education (UMCCed), has introduced the coaching programme
in year 2004. As the pioneer education body that organise coaching
programmes in Malaysia, UMCCed is committed in developing its brand
name as the main player and training provider in Coaching in Malaysia.
UMCCed is also taking the initiative to spearhead the project in
coaching to provide an alternative tool for implementing human capital
strategic plan in any kind of industry in Malaysia.
Coaching focuses on helping individuals to “learn what it takes”
for business owners or corporate people to improve existing
capabilities, set meaningful goals, and be accountable on results.
This is an addition to conventional training and consultancy services
that are normally available in the industries. Under this new approach
of learning, efforts are currently undertaken to incorporate coaching
programmes into education and training so that they are less
structured, more participative, personalised and dedicated to the
learners’ needs and interests. Coaching is quite different from
mentoring. Although coaching and mentoring are processes that enable
both individual and corporate clients to achieve their full potential,
mentoring is biased in individual growth and maturity. Coaching, on
the other hand, is job-focused and performance oriented.
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Why does
UMCCed undertake a project on business coaching?
Objective :
UMCCed undertakes this project to fulfill part of the responsibility
of UM in its contribution to the society particularly to those in the
workforce.
Resources
:
We have the competitive
advantage in our undertakings by virtue of our well established
network with the industries and because of our existence under the
ambit of UM. Coaches,
trainers, and facilitators can be drawn from both the faculties of the
university as well as the industries, thus making the outcome of our
services more relevant to the need of the industries.
In this sense, UMCCed believes that it is well positioned to
provide leadership competencies and coaching services to the society
and particularly business community.
For business coaching, we have an extensive list of certified coaches
specially trained by the professional coaches to cater for the need of
entrepreneurs, business owners and organisations in their quest for
higher quality, productivity as well as enhancing customers’
satisfaction.
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