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CERTIFIED BUSINESS AND EXECUTIVE COACH (CBEC) PROGRAMME
(For
professionals who aspire to be PROFESSIONAL COACHES)
UMCCed
offers a 12-month programme, leading to the Certified Business and
Executive Coach
qualification. It is designed to groom individuals to become
competent, qualified and professional coaches. With these traits and
skills, you will be able to develop yourself and others in the
organisation to a higher level of performance. It is goal oriented,
personally tailored learning for your business, the business leaders,
the management and the teams.
The
whole training programme shall be divided into two levels :
Level
One (Coaching Fundamental) and Level Two (Coaching Applications).
The
training session will be conducted every Saturday from 9.00 a.m. to
5.00 p.m. and it consists of 158 training hours.
Participants who successfully
completed Level 1 will be awarded Coaching Competency Certificate.
Upon
completion of the two levels and obtained a pass in all the assessments,
participants will be awarded
Certified Business and Executive Coach certificate.
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Programme
Framework
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Level
One (Coaching Fundamental)
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Level Two (Coaching Applications)
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Introduction
to Coaching
The
Coaching Fundamental
Types of Coaching
Significance of Business and Executive Coaching
Coaching Principles
Theoretical Roots of Coaching
Theories on Adult Development
Learning Theories
Behavioural Theories
Theory of Needs
Theories X, Y, Z and C
Coaching Model
The Coaching Structure
Coaching Process
Coaching Model – GROW
Coaching Competencies and Skills
Developing Coaching Practice
Coaching Practical
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Coaching Applications/Coaching Practical
Topics for Business Coaching
:
Coaching for Financial Improvement
Coaching for Turning Around Companies
Coaching for Profitability Improvement Coaching for
Marketing Planning
Coaching for Sales Improvement
Coaching for Customer Satisfaction
Coaching for Accountability
Coaching for Strategic Planning
Coaching for Productivity
Topics for Executive Coaching
:
Coaching for Leadership Development
Situational Leadership and Coaching
Coaching Leaders
Coaching for Personal Development
Coaching for Career Development
Coaching and Performance Development
Coaching for Behavioural Change
Coaching for Organisational Change
Coaching for Work-Life Balance
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Prerequisite
/ Entry Qualification
A Bachelor’s Degree with five years relevant work experience.
(Non-degree holders can be considered through an interview)
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Who Should Participate?
> Trainers, consultants and business advisors
> Sales and marketing professionals
> Entrepreneurs/business owners
> Senior level management
> Managers in the corporate and public sectors
> Individuals who aspire to be professional coaches
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Programme
Duration
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Level
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No.
of days
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1
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9
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2
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3
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Meeting
with Mentor Coach
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6
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Programme
Schedule
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Programme
/ Level
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Day
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Time
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Level
One
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Saturday
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|
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Level
Two
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Saturday
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Programme
Assessment
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Level
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Evaluation
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Level
One
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·
Attendance
·
Participation
·
Individual
Assignment
·
Coaching
Session
·
Final
Examination
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Level
Two
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·
Attendance
·
Participation
·
Coaching
Session
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Programme Fee
Level 1 : RM8,500
Level 2 : RM3,000
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